The latest release gives first day of school ‘fits a whole new repBorn and raised in New York, Angelo Baque founded Awake NY in direct influence from New York’s cultural landscape. In their latest collection with Tommy Hilfiger Baque and Tommy Hilfiger pull direct inspiration from the highly anticipated: first-day-of-school outfits. As a true New Yorker, Baque has always valued the importance of your outfit as a New York City kid.
The classic reversible Alaska Puffer features recycled filling over a city landscape illustration. Tommy Hilfiger and Baque share the same belief that youth fashion is the “cornerstone of American youth culture”. The two brands coincide best in their patterns with the Awake NY daisy print on a soft fleece jacket and the iconic Tommy flag behind the Awake logo on a navy tee.
A rebranded kind of nostalgia, these two creatives gave classic archival pieces a reimagined design. “Over the decades pop culture has defined the looks of each generation,” Tommy says, “With this collection, we pay tribute to the students of the ‘90s who fused fashion with a hip-hop spirit, as we bring a fresh twist to archival classics.”