Businesses are taking notice of Hispanic buying power

According to a recent study from the University of Georgia, Hispanic buying power nearly doubled from 2010 to 2020, climbing 87% to $1.9 trillion.She owns the Paleta Bar in Mesa, Arizona.Guevara said her business has been successful because of the Hispanic community.Experts say it's a wise decision to consider the buying power of Hispanics when running a business.

Hispanic buying power in the country is expected to soar to $2.5 trillion by 2025, growing at double the rate of non-Hispanics. "The buying power of Hispanics represents not only the economic potential but also a force for cultural influence and change," explains Rios. Part of that change includes more Latina business owners like Guevara."We don't exclude anyone here," she said."We want everyone involved. Even if you don't know what paletas are, we'll show you what we have."SEE MORE: USPS celebrates Hispanic Heritage Month with colorful 'Piñatas!'

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Hispanic shoppers, business owners represent growing communityAccording to a recent study from the University of Georgia, Hispanic buying power nearly doubled from 2010 to 2020 and it's expected to continue rising.
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