Pinterest Is Using AI to Stop Prioritization of Thin White Bodies

that Pinterest is using artificial intelligence to curate the app in a more inclusive way: By pushing more diverse body types and skin colors in search queries. The platform revealed this new AI-powered experience today but was silently testing them across various parts of Pinterest over the past few months. The new algorithm is only active on pins related to fashion, makeup, and weddings and is only available to users in the U.S.

A spokesperson for Pinterest told Gizmodo in an email that the limited release of the algorithm is “just the beginning” and that the company is “committed to expanding the algorithm across more verticals and expanding to additional countries” but wasn’t able to provide any details on a timeline.Pinterest reportedly trained its machine learning algorithm on over 5 billion images featuring a variety of different people.

The new Pinterest experience comes at a time when social media is under longstanding scrutiny for how it pushes recommended content, especially when it comes to racial biases. TikTok has previously been a lightning rod for allegations of video suppression over racial content, including one creator who was seemingly unable to use the word “Black” in their bio without getting flagged

NBC News. Pinterest’s new AI algorithm is not the silver bullet solution to social media’s race problem, but it does show that companies behind these platforms can make concerted efforts to course correct.

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