SM Store helps with ‘Share Shoes’ campaign

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Underprivileged children can learn, play, and flourish in school

People often taken for granted. Tangible objects like clothes, bags, or shoes are normal commodities that they can easily buy and eventually dispose of at will. Meanwhile, millions of people around the world, specifically children, walk barefoot as they lack financial resources to avail themselves of decent footwear.

In the Philippines, there is no available academic study that justifies Filipino children’s actual lack of shoes. But this phenomenon can be substantiated by the 2023 report of the Department of Education, which states that one of the most pressing issues in the basic education system is the lack of access to resources. Since school shoes are an integral part of a student’s uniform even in public schools, it will be difficult for less-privileged families to purchase them.

In a statement, Executive Vice President of SM Store Dhinno S Tiu exemplifies the value and symbolism of shoes for both SM and its advocacy to support the community. “Shoes have been the core of our business for over 65 years. Thus, giving out thousands of shoes to the Filipino children who need them the most through the generosity of our customers, is a symbolic gesture of our commitment to continue to live the legacy of sharing and giving back to our partner communities.

 

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