, with users going from extreme yassified glamour, to rotating through 20 eyebrow shapes, to turning into a crispy old man with a simple click. This is all thanks to the magic of filters.
While early versions of these filters seemed unrealistic and “fake”, recent filters have mastered undetectable face alterations. Aimee Morrison, associate professor of language and literature at the University of Waterloo, says we need to consider the “prompts that coax and restrict user actions”, as they shape life stories online just as much as the people who make them. When we watch a TikTok that utilises filters as part of the storytelling, the filter becomes an integral part of the video and is so much more than simply a storytelling device.
Filters coax stories from creators, encourage them to talk about distinct topics, look a certain way or share specific stories. Popular creator Kendra Matthies is a make-up artist who tells stories about doing make-up for weddings. Using different make-up filters, Kendra plays the bride, bridesmaids, the future mother-in-law and herself .
Many creators have jumped on this trend, with 20.9 million videos made using this filter. The filter has prompted countless stories to be told by users about their, usually will a comedic twist. TikTok creator @turquoiseprince, for instance, used the filter and spoke happily about how it made them look like their dad.
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