As kids go back to school, more of them are wearing Apple Watches with the blessing of their parents.
And it plays into Apple’s strength: Market research shows consumers are 2.5 times more likely to buy Apple products for students. It’s being purchased for children as young as 5. This comes as, Apple has seen some relatively rough quarters of late due to slowing sales of other products. Since smart watches have minimal apps and no web browser or camera, children are less likely to be exposed to distracting games, sexting and other adult content, according to Common Sense, which monitors kid safety online.
The reinvention of a product It’s been a remarkable journey in Apple Watch’s transformation, but not totally unexpected. There is an axiom in Silicon Valley: Everything is reinvented, including company names and products. Remember, Apple changed its corporate name from Apple Computer Inc. in 2007.