More Canadians looking for deals for back-to-school shopping: survey

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With inflation weighing on the minds of many parents as school season approaches, a new survey by the Retail Council of Canada (RCC), in partnership with Caddle, found that more Canadians are taking a more cautious approach to back-to-school shopping this year.

new survey by the Retail Council of Canada

"Canadians are mindful about what they are spending their money on. They are very careful, but when it comes to the necessities, they are still spending, just maybe a little less and in a more mindful way," Michelle Wasylyshen with RCC told CTV News Toronto.Thirty-two per cent said more, 53 per cent the same, and 15 per cent said less.

Following stationery in this category was clothing at 32.1 per cent, books and music at 23.4 per cent, and personal or home electronics at 18.2 per cent.Almost two-thirds of respondents said they plan to make a dedicated trip to purchase back-to-school items, whereas in 2022, only 32.7 per cent did. The majority of Canadians who responded to the survey -- 73.6 per cent -- are planning to spend more than $50 on school supplies.

 

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