NASCAR extends partnership with University of Alabama, starts deal with South Carolina

NASCAR announced Tuesday it will return for a second year as an official partner of University of Alabama athletics, while also partnering with South Carolina athletics for the first time.

“We are excited to see the relationship between NASCAR and University of Alabama Athletics continue into year two and expand to include additional sports,” Jim Carabin, vice president and general manager of LEARFIELD’s Crimson Tide Sports Marketing, said in a release. “Year one was a success for all involved, and we look forward to the continued evolution of this partnership.”

In-venue LED board inventory and the “NASCAR Drive Summary” videoboard feature at Alabama football games.

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