As students return to the classroom for the new school year, LA-area parents may not be pinching pennies on back-to-school shopping compared to those in other parts of the U.S., according to a new report., LA parents were looking to save money but still planned to spend an average of $756 per child for the new school year. The figure is 27% higher than the national average of $597.
Lohrey observed that parents in the LA area were willing to keep up with “self-expression trends” when families in other parts of the country were scaling back on non-essential items. While 88% of parents in LA planned to shop for apparel ahead of the new school year, 56% of them said they would shop for new tech items for their children.
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