The Student of the Year Award category is critically important to the AdFocus Awards programme. Creative students andAdFocus Awards chair Luca Gallarelli, who is also group CEO of TBWA\SA, says: : “The Student of the Year Awards are a brilliant opportunity for the individuals entering to have exposure to the cut-and-thrust world of advertising. For the judges, this category provides a sense of the calibre of the talent which is about to enter the industry.
“There is no question that our industry survives and even thrives on the freshness of youth and what that brings into our agency environments and client conversations.”Raphael Kuppasamy, integrated art director at Joe Public and a juror of the Student Awards for the second consecutive year, well remembers the thrill of winning awards while he was still a student at Vega. “From the first year it was soon apparent that winning awards was a big deal among the student body.
“It’s truly the first rung on the career ladder, which is why I encourage all students to enter the Student of the Year category at the AdFocus Awards.”What struck him last year during the judging of this category was just how resilient the creative spirit is. The winner of this year’s Student of the Year category wins R15,000, the runner-up R10,000 and the person who comes third R5,000, courtesy of Park Advertising, the sponsors of this student category.
“Creativity really is an economic multiplier for our clients — so supporting the Adfocus Student Awards was the easiest and most natural decision for us.”Kagiso Tshepe, executive creative director at Grid;Nicole Ravenscroft, executive creative director at Rapt Creative;
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