, crafted from regenerated nylon sourced from previous goods. Furthermore, “athleisure” apparel, such as Louis Vuitton’s technical sports leggings, has emerged as the ultimate status symbol for the dynamic elites who are always on the move. These status symbols depart on at least one dimension from conventional and traditional forms of luxury consumption.
• Distance in terms of time refers to the difference between traditional status symbols and alternative signals in terms of age along the new/old time continuum . • Distance in terms of aesthetics refers to the difference among signals in terms of beauty along the beautiful/ugly continuum . An integrated perspective on these alternative signals of status offers practical implications for marketers and brand managers of symbolic products.
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