by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania, consumers from every generation are willing to spend more on sustainable products now than even just three years ago., a beloved brand taking a refined, feminine approach to luxury wardrobing, shoppers were looking for quieter pieces that transcended seasons and ever-changing moods after the Covid pandemic.
“This turn toward neutral-colored, logo-less brands is encompassing the quiet luxury trend of investing in pieces that will last you a lifetime,” BITE Studios co-founder Veronika Kant said. “[It] is a forward-looking change that is paving the way for a more conscious consumption of fashion.” With this ethos in mind, shop the 15 best minimalist clothing brands ahead to invest in now and own forever.—which stands for “By Independent Thinkers for Environmental progress”—wants to be a label that is fundamentally about a way of thinking, acting, and relating to fashion, rather than just hitting “Add to Cart” rotely.
“Design has been deeply rooted in us from a very young age due to our Scandinavian roots. At our core, we rediscover the natural world with beautiful organic fabrications and techniques primarily focused on silks, cottons, and wool,” says co-founder William Lundgren. “The pursuit of beauty, knowledge, and uncompromising creativity is central to everything we do.”