To kick off a new month, Temple athletics dropped a new secondary logo, or “mark” as it’s being referred to by the university, in a move to give its teams a brand new, recognizable brand all their own.
“What you’ll see in this logo is the diamond shape, an important symbol to Temple — a nod to the famous speech by Temple’s founder Russell Conwell,” explained Bosack. “The other thing that you’ll see is that the Temple T is included. The T is clearly a profound symbol of this institution. It’s everywhere. It’s beyond just a logo at this point. It’s an icon of higher education in the city of Philadelphia.
Will this replace sales of that cartoon Owl that was made popular in the 1990s on secondary sites? No. It also isn’t replacing Hooter the Owl, or Stella for that matter. But this new logo will be the standard on athletics merchandise going forward, specifically on Temple team apparel. Temple athletics director Arthur Johnson noted that for the athletes, having a recognizable brand all their own is the real win.