Austin's new old-school movie rental, We Luv Video, is now open

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Three years after the credits rolled on one of Austin's most iconic video rental stores, a new sequel is hitting screens. We Luv Video, a nonprofit tribute to the legendary I Luv Video, has officially opened its doors on North Loop Boulevard.

The volunteer-run nonprofit is drawing from I Luv Video's trove of 130,000 DVDs and VHS tapes. The store's shelves are filled with films, but I Luv Video founder"Oh my gosh, there's so much weird stuff," said Macy Cotton, who started We Luv Video with her husband Ryan Teel."A lot of them still even have I Luv Video staff notes, which we have kept, because they're all fantastic."in Austin in 1984 with a single store at Slaughter Lane and Menchaca Road.

"When the doors are shuttered, what other option is there?" said Bejarano, reflecting on the difficult decision to close in September 2020.A DVD section of We Luv Video sorts movies by director, including Terrence Malick and Christopher Nolan. A fall event schedule is set to be released soon, featuring a mix of twice-weekly screenings handpicked by the We Luv Video staff, members and volunteers.

 

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