by McKinsey & Co. found “82 per cent of employees believe it’s important for their company to have a purpose” and “more than two-thirds say their sense of purpose is defined by their work.”
Mr. Ribeiro himself grew up as the son of immigrants, and knows what it’s like to not have the social capital or connections that kids need to thrive and feel included in their community. His skills and leadership have helped the organization build community through more than 100 local events, bring in thoughtful team sponsorships and take an innovative approach to marketing that is community-centred.
His journey to becoming a co-owner of the team began with him seeing a press release about the team coming to Calgary, texting his now co-owner, and then contacting the team the same day to outline why they were the best candidates for the job.