Throughout the campaign, the stations will highlight local projects and stories surrounding back-to-school, education, and how donations can make an impact on families and students. Audiences can tune in to NBC4 News for coverage weekdays during Today in LA from 4 a.m. to 7 a.m., and newscasts at 11 a.m., 3 p.m. 4 p.m., 5 p.m., 6 p.m., 7 p.m., and 11 p.m., and during CA Live weekdays at 11:30 a.m.
On Telemundo 52, tune-in weekdays to Noticiero Telemundo 52 morning newscasts at 5 a.m. and 6 a.m., Noticiero Telemundo 52 al Mediodía at 12 p.m., and evening newscasts at 5 p.m., 5:30 p.m. 6 p.m. and 11 p.m., and Acceso Total at 11:30 a.m. Viewers can also catch special coverage on the station’s digital and mobile platforms. Follow the effort on social media @NBCLA and @Telemundo52, with the hashtags #SupportingOurSchools and #ApoyandoANuestrasEscuelas.