its Asian and Pacific Islander Employee Resource Group to help develop the Barbie Lunar New Year Doll, released in January. And REI, the outdoor gear and apparel company, turned to identity-group partners to develop its size and gender-inclusive Trailmade line.
Whether these DEI initiatives can continue effectively may depend on the sources of talent that companies traditionally draw from — America's top colleges and universities.Some students from under-represented groups may be discouraged from applying to highly selective universities out of fear they won’t be desirable candidates.