Seen in a monitor, Greg Gutfeld hosts a segment on his late-night show “Gutfeld!”, at Fox News studios in New York on June 13, 2023.
In Gutfeld’s telling, his teacher bit and the reaction it spawned are part of the grand plan that has delivered him to the ratings summit of late night, to the surprise and occasional horror of many former colleagues and industry stalwarts. To their eye, he has completed a baffling march from Fox’s 3 a.m. slot to a nightly forum where consciously hacky jokes about female drivers and Hunter Biden’s addictions garner a larger audience than “The Tonight Show.
Yet as Fox plots its next chapter, executives have placed their non-recreational belief in Gutfeld, elevating his merry trolling and just-kidding-not-really-but-maybe bearing as an institutional voice for the next generation of viewers. For a network long mocked for its geriatric demographics, Gutfeld has helped attract younger fans: Among those 25 to 54, “The Five” and “Gutfeld!” regularly rank as two of the highest-rated hours in cable news.While Colbert has consistently reclaimed the top spot, the Hollywood writers strike has functionally left Gutfeld and his non-guild team as the only game in town, producing a modest audience bump, according to Fox. “And I am for no choices,” he joked recently.
“It takes a healthy dose of arrogance to be a winner,” Gutfeld wrote in Men’s Health’s in 1995. The headline: “Be a jerk.” At a minimum, Gutfeld has positioned himself as perhaps the fullest realization of what today’s Fox is and what tomorrow’s might be, fusing a roguish contrarianism and an instinct for self-promotion with a political media ecosystem constructed to reward both.
He has accused others in late night of failing to adjust as he has and submitting instead to what he sees as an epidemic of left-wing humorlessness. “How long has she been practicing on patients,” he demanded, “telling them that she’s an actual doctor?”Gutfeld always stood out some in eastern Pennsylvania: the metal briefcase, the coastal sarcasm, the weakness for physical comedy.
At his Catholic all-boys high school in San Mateo — where, he has said, his schoolmate Barry Bonds, the future slugger, cheated off him in Spanish class — Gutfeld recalled receiving extra credit for campaigning for the nuclear freeze.
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