The photos we hate to love: why school portraits continue to enthral us (despite their cost)

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An image of her daughter smiling at a stranger is Anna Spargo-Ryan’s most precious possession. But does she really need so many versions of it?

I asked. Boy, have we. Of more than 400 respondents, 69% said always and 26% said sometimes. Only 5% of people never buy them. Interesting, I said, andWhat I found interesting wasn’t that we think they’re too expensive but if we think they’re too expensive, why do we keep buying them?The Twitter poll provided some clues: 67% cited sentimental reasons, while 26% felt they should. Maybe, I speculated, it’s a value judgment. Good parents, whoever they are, buy school photos.

“I feel like there’s a good reason they exist and are the way they are, still, after all these years,” he says. I immediately recognise this as true: my children’s photos look just like mine look just like my mum’s. “You like how constant they are. There needs to be that consistency from year to year so you can compare.”

 

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