In November 2022, Ticketmaster was forced to cancel the general sale for Taylor Swift’s North American Eras tour after unprecedented demand. More than 3.5 million fans had registered to try to get a presale code—a number far exceeding the number of available tickets for the 52 shows.
Taylor Swift performs during the opener of her Eras tour in March at State Farm Stadium in Glendale, Arizona. The most expensive package for the Australian tour dates, for example, will set fans back A$1,249. For that price, fans will get an “unforgettable A Reserve floor ticket” and “exclusive VIP merchandise.” If fans are just after a seat, A Reserve is listed at $379.90, dropping down to $79.90 for G Reserve.
North American fans have gone to great lengths to secure tour merchandise, even after they have secured tickets to the concerts. Fans have reportedly been queueing before sunrise, spending thousands of dollars and waiting in the rain to get their hands on limited-edition items.