Molson Coors beverage company hastily removed a giant booze advertisement Tuesday that was mistakenly erected on top of a mural in downtown Toronto honouring the victims and survivors ofThe situation came to light earlier in the day when members of Toronto’s Indigenous community gathered outside a building on College Street to express outrage that the 16-by-20 foot mural had been covered up.
Hughes said he organized Tuesday’s gathering in protest. Participants waved the Mohawk Warriors Flag behind residential school survivor Joey Twins,A spokesperson for Molson Coors, which makes the alcoholic beverage, said the company acted quickly to rectify the situation and that the ad was taken down by the end of the work day.
Reached by the Star by phone, the owner of the College Street property said the ad was “placed without my consent.”At Tuesday’s protest, Joey Twins, a Plains Cree from Alberta, said she was furious over the ad. Hughes, who started multiple Indigenous-owned cannabis shops around the city, said he sponsored the mural last year at his College Street location for residential school survivors in preparation for Aboriginal Day, which falls on June 21.