The milk crate challenge dares people to walk or run across a loosely stacked pyramid of milk crates, the Tide pod challenge involves eating laundry detergent pods, and the Benadryl challenge encourages taking six or more doses of over-the-counter allergy medication all at once.
Meanwhile, the teenage years are linked to an increase in risk-taking. The human brain isn’t fully developed until a person reaches their mid-20s, and the parts of the brain that relate to reward and doing what feels good develop more quickly than areas linked to decision-making. As a result, teens are more likely to act impulsively and risk physical injury to gain popularity.
Simply put, teens pay closer attention to social media content with a high number of “likes” and views.