session to elementary school-aged kids between the ages of 5 and 11. The program started in France but went global in 2021. Since then, almost 6000 children in over ten countries have been able to learn about the various issues facing bees and biodiversity conservation. Capturing and holding the attention of a room full of kids is no easy feat, but thanks to the initiative’s interactive and fascinating curriculum, including Q+A sessions, workshops, and games, it’s definitely doable.
Guerlain was founded almost 200 years ago, with a bee as its emblem for 170 of those years. This started when founder Pierre-François-Pascal Guerlain was tasked with creating a fragrance for Empress Eugénie’s marriage to Napoleon III in 1853. To do so, he collaborated with master glassmaker Pochet du Courval, who designed a stylish bottle adorned with bees—a long-standing emblem of the French empire.
But the main takeaway from Guerlain’s Bee School? “Many people don’t even know that bees are endangered,” says Lochard. “We protect what we love, but we only love what we know. That’s why we developed Bee School in 2018, to pass down our love for bees to children.”
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