Researchers from Johns Hopkins University found that receiving negative medical results can influence patients’ decisions between generic and brand-name drugs, leading them to prefer brand-name options due to perceived safety concerns. Their study highlights the potential for significant healthcare savings if patients chose generic drugs when available, and suggests that incorporating the recency of bad medical news into campaigns could help encourage generic drug use.
This new research points to estimates suggesting substantial savings for the U.S. healthcare system— about 10% of drug expenditures, or $36 billion a year—if patients always chose a generic option when available. The researchers suggest that a broader use of generics could significantly lower expenditures without sacrificing the quality of patient care.
The bad news effect is concentrated in the immediate aftermath of the test and is particularly influential for patients purchasing a drug for the first time. There are also stronger effects among healthier patients who might be “more surprised” by the bad news.
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Source: Reuters - 🏆 2. / 97 Read more »