Once he had a partner and the location, Brickley had to find the right players. Brickley, who has a jam-packed schedule centered around training roughly 60 NBA clients, said this was the hardest he’s worked on any endeavor over the past decade.
“You’ll see kids, and some kids will be too cool,” Brickley said. “You can tell by the way they play, with their body language, their attitude. I didn’t want players like that. I wanted players that were urgent to get better. That’s a player-development dream, to work with an elite player who wants to even get better.”
His strong social media presence is a draw for the showcase. Brickley and his team post clips and highlights from the workouts and scrimmages, exposing many of the players to a broader audience that might not be there for them yet.“I’m big on empowering players,” Brickley said. “So, I’m just gonna be live-posting throughout the workouts and throughout the game. It’s been cool.
Brickley isn’t looking to change a player’s mechanics after one workout. He’s more so evaluating where each of them is from a mentality standpoint. If he clicks with players, he’ll work with them down the road as they advance in high school, enter college and/or get drafted into the NBA.