Are digital marketing services SA’s next big export possibility?

, the youth are appointed to about nine of every 10 new jobs created in this field. Add that to our small but highly regarded offshore software development sector, and SA punches above its weight in business services.Focusing on the digital marketing sphere makes enormous sense because of the global skills and labour shortage in this sector. According to one, more than 81% of UK MDs say a lack of digital skills is negatively affecting their company.

In this model they are not left to their own devices but can look to their peers and mentors for advice about any optimisation, strategy or technical integration challenges. The model enables us to deliver high-quality outcomes at a competitive price. That said, it has taken us a decade to learn how to do this well. There is a science and an art to recruiting and retaining the right people.

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