SOUTHAMPTON, United Kingdom: Almost every morning I face the same dilemmas. Whether I should wake up my wife with a kiss or let her sleep longer. Should I get out of bed or just press the snooze button? And that is even before I have had my first cup of coffee.
But in 2000, United States psychologists Sheena Iyengar and Mark Leeper challenged this idea. In one of their studies, they set up a jam testing table at a supermarket. Also, some of the decisions we label trivial may actually have emotional high stakes. Deciding what to wear for a date, for instance, is probably not just about fashion.
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