Commentary: Why everyday decisions feel so stressful - and what to do about it

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People often feel silly for overthinking low-stakes decisions but there are logical reasons for feeling this way, says University of Southampton professor Yaniv Hanoch.

SOUTHAMPTON, United Kingdom: Almost every morning I face the same dilemmas. Whether I should wake up my wife with a kiss or let her sleep longer. Should I get out of bed or just press the snooze button? And that is even before I have had my first cup of coffee.

But in 2000, United States psychologists Sheena Iyengar and Mark Leeper challenged this idea. In one of their studies, they set up a jam testing table at a supermarket. Also, some of the decisions we label trivial may actually have emotional high stakes. Deciding what to wear for a date, for instance, is probably not just about fashion.

 

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