The reggaeton titan born Benito Antonio Martinez Ocasio first appeared at the influential music festival in 2018, as a guest of rapper Cardi B.
Bad Bunny also did some of his earlier work, interspersing his songs with documentary-style footage tracing the heritage of the Latin music - and, specifically, Caribbean rhythms - that have fueled his blistering ascent to global stardom.I Like It Like ThatAuthenticity He was working at a supermarket bagging groceries when he got a call from a label over his viral plays on the DIY platform SoundCloud.
"His artistry comes out of his experience as a person who was born in a colony and who grew up under direct colonialism and the struggles in Puerto Rico," said Diaz, noting that his authenticity is part of his mass appeal."His dedication to that, I think, resonates deeply on a global level." But the constant eye of celebrity has heaped pressure on him to meet the varying expectations of loyal - and therefore oft critical - fans, a particular challenge for an artist widely known to enjoy spending time alone.
Bad Bunny addressed his audience head-on Friday night:"Humbly speaking, people think they know the lives of famous people but they don't."For all the influences he honored at Coachella, Bad Bunny has grown into an influential icon himself, freshening reggaeton - a fusion of hip-hop and reggae with Afro-Caribbean origins - and imbuing it with Latin trap, which draws on rap from the American south.