CU Boulder student takes new marketing approach to fun apparel line

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The college years are memorable for many reasons. But, how many students can say they started a business while in school? BrianDenver7 tells us about a young Coloradan's marketing approach to his fun apparel line:

BOULDER, Colo. — The college years are memorable for many reasons. But, how many students can say they started a business while in school?You're in good company with Dumbclub. The name might surprise you, and that's on purpose.

"We attract like, a lot of fun customers that don't take life too seriously," said Montoya."And, I think that's kind of embodied in the name." Each sweatshirt comes with a quirky animal and phrase on the front. There's the"Quack" rubber duck hoodie, or the"Stay Cool" penguin on ice, or"Happy Camper" polar bear roasting marshmallows.

 

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