The traditional plastic casseroles were replaced with paper boxes that, according to several passengers, looked cheap and resembled budget airline serviceware. A passenger recounted online how she almost spilled hot laksa on herself when trying to lift the flimsy box. Some also thought that the new packaging held less food than the amount they used to be served on flights.
More sustainable options should strive not to compromise presentation and quality. Importantly, user experience studies should be done to test how various segments of consumers react and feel toward the serviceware before using it on actual flights.It is risky to implement new initiatives without testing them beforehand in the age of social media where displeasure with a brand can easily go viral.
In articulating how the change is environmentally sustainable, it could highlight how paper serviceware lightens the load of the aircraft, thereby decreasing greenhouse gas emissions and reducing fuel consumption. SIA also said, after the December 2020 roll-out, that disposed serviceware are repurposed into fuel pellets, reducing 60 per cent of catering waste.Potential misperceptions should also be clarified beforehand.
In this regard, SIA might have miscalculated how introducing unattractive paper serviceware only in the economy and premium economy classes might go down with customers. Doing so potentially creates a “class divide”, with the economy and premium economy passengers feeling that they are made to sacrifice by eating from paper boxes while the business class and first class passengers continue to dine in luxury.
If this is the standard of your commentaries, mundane issues, you really deserve to be thrashed like how Trump thrashes CNN.
That’s like something you’d find in a Garuda flight. SQ has really downgraded their offering right there😅🤦🏻♂️
Yes, Singapore Airlines in-flight services has definitely gone down hill. No longer 'a great way to fly'...
Fine. Bring your own serviceware.
Given that it's SATS food, served in Army, it's bad.
Service and quality in general has gone downhill on Singapore Airlines in the past few years, but the food servings are now ridiculous
Yes
It’s not about paperware. It’s the quality or food that they are serving in the name of sustainability. Took an SQ flight last month and the food is salty and the portion is kids size. They will no longer be my first choice as I am not going to pay premium for such service.
I'll be sad if I'm served with the paper service ware onboard SIA.
Is dining on board the one that still needed.?if below 3 hours flight, i dont need to eat lah.
In the name of sustainability, companies are forcing all kinds of ridiculous things on consumers.
Absolutely! It’s abysmal
Tough truth: Sustainability is an excuse for cost cutting
Paper dun have to be ugly. Nothing wrong using it.
Did somebody say Singapore Airlines?! 🤩
Sustainability is a mega yoke
Yes they dropped the ball on this.....make up their mind whether they are Premium or not.....
製造了一大堆垃圾！