UMass Amherst has rolled out a new university seal and brand mark that school officials say"expands the university’s visual identity system."
"That's the new logo? The M?" Dalal said."I always thought the old logo looked a bit unprofessional. But I don't think the"M" has any sort of character. It looks like it could be a red [letter for] Michigan." "I wouldn't buy it if I couldn't put it on my car," Wood said."I feel like it would look weird, like it would just be a random 'M.' People won't know who we are — it doesn't represent UMass Amherst."
“As we advance as a university, it is important to do so with keeping in mind diversity, equity, and inclusion, as well as the troubling history of the state of Massachusetts and its relationship with the Indigenous populations that inhabited the state," Student Government Association Vice President Meher Gandhi said in the school's press release."We’re pleased to see a seal that truly represents UMass and encompasses an iconic building on campus.
There should be a note that there is a difference between the university logo and the athletics logo. Most of the folks buying bumper stickers use the athletics logo.
Those are smart kids. This graphic looks like something leftover from the Edwardian era. That’s the 1900.
How can this story go to print without a full picture of the logo in question?
The seal depicts the 'Old Chapel' which for many decades was home to the best marching band in the country - UMass Minuteman Marching Band. The band has new headquarters now but Old Chapel is in our hearts.