How TikTok And Bill Nye Are Winning The Edutainment Wars

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In a trend one VC calls “Harvard meets Hollywood,’’ investors and entrepreneurs are embracing the idea that education should be entertaining and delivered in small bites.

appeared before the Federal Communications Commission to argue against a proposed rule that would keep his show from counting towards the three hours of educational programming a week required by the Children's Television Act. The FCC only wanted to count shows whose “primary purpose” was educational, but Nye testified he was “100% certain” his show was more than half entertainment.

One entrepreneur betting on these trends is Josh Shapiro, whose startup Edgi Learning has already built a ChatGPT-like artificial intelligence platform called Edgibot that promises to “explain any concept faster than Google.” Students can text the bot for quick study help or talk to it on Discord. But EdgiBot is just the beginning.

Direct responses from experts to student questions is one of the benefits of short-form video learning, Shapiro argues. YouTube and TikTok creators can respond to current events or trends and use jokes, memes and up-to-date examples to help viewers learn—things that textbooks and canned lectures can’t do.

When he first started Khan Academy, he notes, academics were skeptical. “‘It takes me 90 minutes because I teach differential equations at a top university in the world. There’s no way that you can pull that off sub-10 minutes on YouTube,’” Khan mimics. “What they’re not fully appreciating is—it’s not like you’re only doing it in one video. You can just break it up. You can do it in a thousand videos.

 

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Bill Nye is a fraud pushing global warming nonsense and gender confusion. He used to be respectable.

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