From historically overlooked student-athletes at historically black colleges and universities to high-exposure student-athletes at blue-chip schools like the University of Texas,Student-athletes are earning far more than they did in the first year of the NIL regime, per industry interviews and public records obtained by Axios.Pressed in courts and by student-athletes, the NCAA in 2021 lifted its long-standing ban against athletes earning money from sponsorship and endorsement deals.
Longhorns running back Bijan Robinson has had an endorsement deal involving Lamborghini and marketed his own mustard brand —Bijan's dijon — a mustard tie-in with a UT student-athlete. Screenshot via @bijanmustardson/Twitter The lower-exposure UT women's basketball players, by contrast, reported 119 deals worth $178,600 over the same period.NIL sponsorships since Aug. 1, or about $5,600 per deal.UT's chief NIL booster collective — a group that pools together money to pay student-athletes for promotions — ranks ninth nationally onTop ranked is Tennessee's Spyre Sports Group, which has pledged to raise $25 million annually to make the university as competitive as possible in the SEC.
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