ALSDE spokesperson Dr. Michael Sibley says the goal is to target and engage ‘Gen Z’ with the campaign.
The campaign will include several different advertisements across popular social media platforms, showing that being an influencer does not have to be an online job. Sibley said the hope is to recruit, hire and retain young educators in the state. “About ten years ago, we had such a waitlist for people who wanted to apply for our positions, and now we’re in the negative. We can not get enough teachers,” Alvarez said.
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