ITV to close CITV as ITVX Kids will launch this summer

channel is set to close in Autumn, as a response to the “changing ways children and their parents are increasingly accessing content”.

Craig Morris, Managing Editor of ITVX said: “We’re really excited to launch this dedicated destination for kids on ITVX, which will be home to a wealth of content including new series, recognisable brands and existing favourites for a range of ages, all in one child-safe area, with editorial curation to guide viewing.

The change comes as viewership of kids TV channels has dropped by 62 per cent since 2019, while streaming has increased by 30 per cent. “The curated collections will feature a wide range of titles, including brand new programmes dropping monthly on the service, from July 2023.

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