Both had experience working for consumer-facing, digital and data-driven businesses, Danny for Delivery Hero and Jae for a number of online platforms and for a digital marketing and advertising agency. This experience convinced them in the importance of generating “brand equity” for their new venture, based on word-of-mouth and positive reviews by the users of their online service. “It all came together very naturally,” says Jae.
Self-policing is the mechanism Kempus uses to flag bad behavior, relying mainly on users to moderate the discussion. The platform also rewards students for their participation and contributions to the positive experience of the community. The first target market for Kempus.com are colleges and universities in the United States. It currently lists 9 universities with active communities and 341 on a waiting list. Kempus is busy reaching out to student associations, other student bodies, members of the faculty and anyone who can help them spread the word among students.
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