Byju's plans to end sponsorship of Indian cricket team jersey, as it puts profitability on cards for 2024

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Indian education technology start-up Byju's will not renew its jersey sponsorship deal with India's cricket team, the company's co-founder Divya Gokulnath, told CNBC.

In a wide-ranging interview, Gokulnath spoke about the path to profitability and the potential for an initial public offering for Byju's, one of India's most valuable private technology firms.

Star Indian batsman Virat Kohli in picture. Indian education start-up Byju's has its logo prominently displayed on the Indian cricket team's jerseys.The company's losses boomed in its financial year that ended in March 2021, its latest public figures showed. Gokulnath attributes this to a change in revenue recognition. Instead of revenue being accounted for when a person paid for a course, it is instead calculated when the specific course begins.

This will involve cutting down on branding and marketing expenses. Byju's was an official sponsor of the FIFA World Cup in Qatar last year. The company also has a sponsorship deal with the Board of Control for Cricket in India, the governing body for the sport in the country. Cricket is the biggest sport in India, a country with a population of more than 1.4 billion people.

 

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