Cleveland State University Unveils New (Fine) Logo, Penn State-Esque Branding

: "We Are Penn State" is a chant, and an organic one at that, that's been used for decades by fans and become woven into the whole PSU identity.

"Great brands tell a story and Cleveland State University has an amazing story to tell," the school said in an announcement."It’s a story about inspiring and innovative students, faculty, staff and alumni. It’s a story about determination and success, in our classrooms, laboratories, studios, theaters, and on our athletic fields and courts. It’s a story about the lives and communities we transform. It’s a story about Cleveland.

The new brand"unifies a comprehensive brand strategy with recruitment, communications materials, storytelling and a new institutional logo that speaks to our role as a modern, urban beacon institution. It captures who we are and who we aspire to be."

Someone should be fired.

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Source: abc13houston - 🏆 255. / 63 Read more »