The University of Utah athletic department has been partnered with Under Armour in some capacity since 2008,
With UA and the Golden Bears terminating that deal, plus UA and UCLA previously parting ways in the middle of a monstrous 15-year, $280 million agreement, Utah is now the lone Pac-12 athletic department sponsored by Under Armour. Of the 17 FBS schools sponsored by UA, only eight of which are Power Five, Utah is the furthest west within the contiguous United States.
Kyle Whittingham’s football program has worn UA since 2008. The rest of the school’s athletic teams came aboard in 2011 and in October 2016,The extension began July 1, 2017, and runs through June 30, 2027. Utah’s $1.01 million in annual rights and $4.93 million annual average in product dwarfs its previous deal, which gave it just $600,000 in rights fees and just $1.8 million in apparel during fiscal 2017.
Imagine paying 3.99 to bypass the Trib paywall to read this.