NBCUniversal Global Distributor has struck an old school multi-year content deal in Europe’s Baltic region.
NBCU’s sales arm has struck a wide-ranging set of agreements with TV3 Group for Estonia, Latvia and Lithuania. This will encompass first-run and library films and scripted shows, animated series, Telemundo’s ‘Super Series’, TV movies and direct-to-vide films, and unscripted shows. Studios output deals like this have become increasingly rare in the era of global streaming services and local original programs so the deal is a boon for NBCU. The Comcast-owned distributor has worked with TV3 in the past but the agreement is understood to be on a far greater scale.
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