Banning fruity flavors did not deter vapers, finds study

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On February 6, 2020, the U.S. Food and Drug Administration banned the sale of many flavored e-cigarettes, with some important exceptions. According to a survey conducted by University of Rochester Medical Center (URMC) researchers, the ban did not result in adults quitting e-cig use and may have driven some back to smoking regular cigarettes. The researchers point to policy loopholes as the main reasons the policy failed to push people to quit.

, show that less than five percent of the 3,500 adult e-cig users who responded to the survey quit using e-cigs in response to the flavored e-cig ban. The rest of the respondents switched to other forms or flavors of e-cigs not covered by the ban or other types of tobacco products.

A large part of the problem, according to lead study author Dongmei Li, Ph.D., associate professor of Clinical and Translational Research, Obstetrics and Gynecology and Public Health Sciences at URMC, is that the ban didn't cover newer products, like disposable e-cigs and e-cigs that use tanks rather than cartridges/pods.

According to the study, nearly 30% of survey respondents switched to tank-based or disposable flavored e-cigs and another 30% switched to menthol or tobacco-flavored pods. Some people reported switching to traditional tobacco products: 14% switched to combustible products, like cigarettes, and 5% switched to smokeless tobacco . Fewer than 5% of respondents quit using e-cigs after the FDA ban.

 

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