Martell Brand Ambassador, Jeff Bankz ; Head, Human Resources, Pernod Ricard Nigeria, Dolapo Onasanya; Managing Director, Pernod Ricard Nigeria, Sola Oke; Brand Manager, Martell Cognac, Betty Anthony, and Commercial Director, Pernod Ricard Nigeria, Ikechukwu Agu, during the Martell Box Pop-Up Experience held in LagosRenowned for its extraordinary brand experiences, Martell, this week, unveiled an audacious and disruptive Out of Home experience, a brand immersion in a billboard, and logo prism at...
With the exterior fabricated wholly from glass, the box’s interior was custom-fitted with bespoke decor, such as the signature Martell bar. Guests were taken on a brand education journey by the brand’s ambassador Jeff Nweke, where they learned about Martell’s heritage and history, as they sampled Martell’s distinctive offerings: Martell VS, Martell Blue Swift, Martell XO, Martell XXO and Martell L’Or de Jean.