NEVER has digital technology development and innovation for associations accelerated than during the Covid-19 global pandemic. New and enhanced video-conferencing platforms, learning-management systems, association-management software, online communities and the like proliferated in the association world in such a short time.
So how can an association achieve providing value and uniqueness on one hand and gaining much-needed resources to sustain its mission on the other? Perhaps the following five “Gs” can help association executives in search for ideas and a guidepost going forward:The American Society of Association Executives defines an association as an organization or group of individuals affiliated with one another who share a common purpose, interest, or mission and exist for the mutual enrichment and...