Parents struggling with inflation: 'I left that $25 backpack for my preschooler at the checkout.'

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Just 36 per cent of American parents said they would be able to pay for everything their kids need this school year, according to Morning Consult's annual back-to-school shopping report.

As Sarah Longmore finished her back-to-school shopping, the mother of five looked at a US$25 backpack for her preschooler. Soaring inflation had crunched the family's budget, and she decided her daughter could make do with a hand-me-down. She put the backpack back.

"My shopping habits have changed significantly," said Longmore, an HR professional who lives in the Poconos in Pennsylvania with her husband and five children. "Families consider back-to-school and college items an essential category, and they are taking whatever steps they can ... to purchase what they need for the upcoming school year," said NRF President and CEO Matthew Shay. Those sacrifices may include buying off-brand items, hunting for sales and cutting back on discretionary spending, he said.

Wisconsin mother of four Molly Schmitz said she frequently recycles supplies from the previous year, as Longmore did. Corrigan stepped in and bought $140 worth of supplies for her granddaughter, and said she was happy to help her hardworking daughter. But she worries for schoolkids who don't have a grandparent to help.

 

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So your kids are not getting everything they want as they want it. That isn’t news - that’s reality!

Google CCB in Canada.

Parents struggling with JUSTINflation: 'I left that $25 backpack for my preschooler at the checkout. Fixed.

It’s very tough and sad, I wish all children could have every gift they deserve without poverty

If you were in a store that sold child's backpacks for $25, that's your poor shopping choices

I did that

Lisa Laflemme still hasn't been hired back? Ctv lost so much credibility this summer :(

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BREAKING: parents upset that they can’t please their kids’ demands for a new backpack every year

She has 5 kids, makes over $100k a year, and works from home. Surely you could have picked a better poster child?

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