The clientele at Bad Dog Co. is high school and university age, says co-owner Luke Webster.
While he'd like to say that's all due to the store's advertising, he says there's a high probability the first in person back-to-school in a couple years had something to do with it."Vintage has always been seen as kind of like an older scene, right? You know, it's like the antique kind of clothes. It has always been like, the people selling it have always seemed just as old as the clothes," Webster said.
She quoted from Statista, a market and consumer data provider, that ranked the top four reasons people are turning to second-hand clothing. "It's just great to see that people can really rotate their closets and wear stuff and then kind of give it back and you haven't actually created any new clothing doing that," he said.Kelly Gawargy, owner of Trove Fashion in Hintonburg, said Ottawa was slow to catch on to the global turn toward second-hand shopping, but in the past five years the city has hit its stride.
Both Trove and Bad Dog don't want to be labelled as thrift stores. Webster explained that thrift stores often have their items donated whereas as a vintage store, Bad Dog is constantly buying pieces to resell and repairing those that need it, so they're ready to wear. Deep in the pandemic they collected loungewear, but when restrictions eased over the summers they were able to ask for and resell cocktail wear for years of overdue weddings.
This is a good thing.
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