Zesty.ai CEO Atilla Toth at a wildand-urban interface near the site of the 1991 Oakland Hills fire.Zesty.ai's pitch to insurance companies is this: don’t rely on overly general, out-of-date maps to decide what buildings and homes to insure. With its data, the company generates a single score, much like a credit score, that assesses wildfire risk on a property-by-property basis.
“AI sounds like voodoo for some of our customers, so I say: ‘Think of me like a chef,”' he says. “What goes into the stew? We look at vegetation density, we look at the slope, wind patterns are extremely important, and the distance to previous fires — wildfires unfortunately tend to repeat themselves.”
The next big challenge is modeling flood damages, which caused $82 billion in global damages last year. "If Z-Fire was used to completely re-underwrite Amica’s entire California portfolio, in 2020 Amica would have prevented 95% of its wildfire losses in the state,” Pitts said by email.
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