Retroviral has created some of South Africa's most prominent viral commercials.
He returned to South Africa to budget, market, and execute the play. It ran over five nights at Wits University, and he reinvested the profits to take it to the Grahamstown Festival. Despite a run of hits, it took Retroviral's 2020 viral spoof commercial of the popular Netflix film My Octopus Teacher, reimagined for Kreepy Krauly, to elevate the agency into a boardroom name - and kickstart a significant revenue growth.
The next day, while riding his bicycle during mid-2020 Covid-19 lockdowns, it struck Sharman that many other Netflix-watching families likely had the same debate - and that he could use this to his advantage. "The long tail of that content ensured four of the next seven months were up for the brand - and the comparatives were from pre-Covid. We put the brand back on the map," Sharman says.
"The adoption of Netflix in lockdown meant - for the first time in history - the global English-speaking audience is now connected to a single water cooler moment of culture; moving at the speed of relevance has never been more impactful for brands to capitalise on."
Information is the key to success I’m now seeing more doors of blessings on my first and second trail I got my profit back Gabriel_FOS1
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