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Retailers Need to Ace their Back-to-School Season

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Retailers will have to make it count this back-to-school season, explains JinjLee WSJWhatsNow

After a brutal reckoning in their first quarter, retailers could really use a good back-to-school shopping season.

in May after earnings results from sector giants such as Walmart and Target showed that demand was slowing for discretionary goods. A basket of retail stocks in the S&P 500 is down 29.4% year to date, 12.5 percentage points behind the broader index.

 

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