Instagran: meet Thailand’s new generation of over-60s influencers

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Government scheme links older people with university students who provide mentoring to develop online skills

omsak Jiteurtragool stands in a sun speckled field, saplings lined in rows behind him. “Hello viewers, today I’m bringing you to Principal Uncle and Auntie’s Forest Garden plot,” he says. A tour begins, and the camera pans up and down various plants: from red wood to makha and mahogany.

, according to a report by DataReportal and the creative agency We Are Social, while a 2021 estimate suggested that Thais spent almost three hours every day on social media. feature the shuffle dance trend, as well as advice on proper form when exercising. “I think our livelihood is from working so I don’t think of retiring at all,” she says.Older people are perhaps put off producing content online because they worry about making mistakes, she adds. “They don’t want to be compared with other people and that can make them lose their confidence, so they dare not present themselves in the media.

 

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