But the most disconcerting moment came when she gave the chapter to her husband to read. “He turned to her and said, ‘Wow, you put our favorite sushi restaurant in here,’” Lepp recalled. She hadn’t. It was a scene that was written by the AI.
“It didn’t feel like mine anymore. It was very uncomfortable to look back over what I wrote and not really feel connected to the words or the ideas.” Getting AI to write a book requires working around its limitations. For one, while Jasper is less likely to lapse into absurd hallucinations than Sudowrite, its voice is far more constrained. Users can tell it to write in whatever style they want, but no matter what I entered, it seemed to speak in what I can only describe as the voice of content itself: upbeat; casually familiar yet confidently expert; extremely enthusiastic. It has a tendency to bring up Elon Musk and hustling.
Is that so different from what humans do? Rollins wonders. “There’s arguments that no one’s ever thought of an original new thought in a century,” he said. “Everything that’s been said has been said, that we were all just saying stuff that’s a regurgitation of what somebody else has said.
The second thing I realized is that it might not be such a bad thing to have to apply a Turing test to everything I read, particularly in the more commercialized marketing-driven corners of the internet where AI text is most often deployed.
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